Course Outline
Introduction
Understanding the Product Management Framework
Product Management Success Factors
Identifying and Managing Stakeholder Expectations
Forecasting Sales and Revenues
Developing Financials for the Business Case
Value Engineering Products to the Market Price Points
Developing Strategies for Pricing
Establishing Quality Criteria and Management
Understanding the Agile Delivery Triangle
Types of Project Lifecycle
Understanding the Agile Process and Planning Techniques
Using Burndown Charts for Delivery Control
Summary and Next Steps
Requirements
- Basic understanding of product management concepts
- Familiarity with Agile methodologies
Audience
- Marketing executives
- Brand managers
Testimonials (5)
Trainer is very knowledgeable on the subject and able to provide real world examples through his experience.
Nouf
Course - Agile Software Testing with Continuous Integration
sharing experiences and sharing other materials not included in the package.
BRYAN SANTOS - Mizuho Bank Ltd - Manila Branch
Course - Agile Business Analysis
The fact that I have learnt a new approach for writing unit tests is the part I liked most about the training. I also liked the free talk we had, the fact that we debated certain topics, I liked the team work we had, it made us analyse from a different perspective the requirements of user stories and I also appreciated the intervention of the trainer that suggested us different solutions when we were stuck on taking some decisions.
Crina-Maria Rosu - ACCENTURE
Course - Agile and TDD with C
I really enjoyed this training! As much interactive as it could be given current virtual set up. Very structured and clear way of sharing the knowledge! It definitely feels that the trainer has an extensive expertise in working in SAFE. I'd recommend this trainer a lot!
Joanna Kulpa - EY GLOBAL SERVICES (POLAND) SP Z O O
Course - SAFe® Product Owner/Product Manager with POPM Cerification
I liked very much the mood and the peace of the trainer.